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Image campaign for corona protection vaccination

On behalf of Sächsisches Staatsministerium für Soziales und Gesellschaftlichen Zusammenhalt
Period 2021
  • Planning
  • Design
  • Control

Due to the restrained reactions to the vaccination offer, the Ministry of Social Affairs of Saxony commissioned us for a motivation campaign in social media in summer 2021. Under the key visual Ich hab's getan (I did it), newly vaccinated people in Saxon vaccination centers were asked to show themselves and tell their fellow citizens their personal motivation for vaccination. We took over the planning, graphic design, and control of the entire campaign: from the development of the colorful, inclusive key visual, to the design and production of the communication media selfie wall, posters, stickers, and ice cream packaging, to the planning and control of the overall communication of all project participants. The promotion professionals from Schnittstelle Leipzig were active on site on our behalf.

Direct contact for Illustration & Campaigns

Franziska Wander

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