World Canals Conference

On behalf of	Stadt Leipzig - Amt für Stadtgrün und Gewässer
Period	2019–22

Corporate Identity
Strategy
Design

In 2022, the international conference on inland waterways will be held for the first time in Germany, or more precisely: in Leipzig. Under the guiding principle Redesigning Landscapes - Waterways in Transition, our favorite city is both figurehead and venue. We supervise the process of the conference by designing the communication media, starting with strategic branding. Together with all the organizers, we first developed communication guidelines. Then we created an image that reflects Leipzig's character: likeable, playful, dynamic, clear. Ahoy!

Branding and strategy

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Before we started on the corporate design, we worked out the brand essence and communication principles together with the stakeholders in several workshops.

Logo and Corporate Design

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The new design reflects the unique character of Leipzig: friendly, playful, dynamic, clear. You can see the whole corporate design guide hier . Ahoy!

Application formats

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The corporate design (here in application on a poster and flyer) is complemented by an expandable illustration style and the flexible integration of image content.

Corporate Design Elements

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The handling of logo, colors, fonts, decorative elements, maps, infographics and much more is clearly summarized in the Corporate Design Guide . Ahoy!

Practice

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In the print product, the colors and the frame come out particularly well.

Theory

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The information leaflet in the new corporate design is available digitally.

Maps

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The design of maps is an important part of corporate design as the professional conference will portray Saxony's changing waterways.

Giveaways

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A branded, waterproof hand sleeve is the perfect giveaway for visitors to the 2022 World Canals trade conference, and our logo and corporate design works on it, too.