Leipzig's parks enjoy great popularity and invite visitors to recreation, culture and sports alike. However, this diversity of use also creates challenges in dealing with nature and people with each other. This is exactly where the communication campaign Our Park comes in: Over a period of several years, it will use a variety of measures to improve citizens' awareness of and attachment to urban green spaces. Together with the stakeholders, we develop communicative principles, a name, a claim, a corporate design and, since then, new communication tools every year.
Municipal campaign
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The design uses individual park situations illustratively to reinforce people's connection to their park and nurture solidarity towards nature and fellow human beings.
Information flyer
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Colorful variety, handwritten word mark and illustrations are sympathetic, pictograms and cartographic color coding ensure clarity.
Living Logo
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Logo, claim and design are not fixed, but vary depending on the application and goal of the publication.
Design elements
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The colored gradient serves as background or as logo or claim filling. The font is friendly and easy to read.
Campaign font
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The continuous text font is the perfect complement to the friendly, colorful corporate design and the handwritten word mark.
Poster campaign
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In order to give a face to the actors of green spaces and strengthen people's identification with them and their parks, we also use our campaign design for a poster campaign.
Theory
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Large printed construction tarpaulin in campaign design with a clear map.
Practice
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The tarpaulins in the parks carry the campaign content to the citizens
Garbage cans
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Branding of seasonal garbage cans with the logo and claim from our campaign design, presented by the head of the Department of Urban Greenery and Waters.
