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Future Strategy Leipzig 2030

On behalf of the Stadtplanungsamt Leipzig
Period 2019

 

  • Concept
  • Layout & typesetting
  • Illustration

The integrated urban development concept Leipzig 2030 (INSEK) is the binding future strategy for the city's next 10 to 15 years. The strategy paper, which is several hundred pages long, is the result of cooperation between municipal decision-makers and a pronounced citizen participation process. So that the public can also get a picture, the task was to break up the original text and illustrate it in a multi-part print product.

Information brochure "Integrated Urban Development Concept Leipzig 2030" with slipcase

Brochure & Editorial Design

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The "Integrated Urban Development Concept Leipzig 2030" (in short: INSEK 2030) is a multi-part information product consisting of two brochures, maps, leaflet and slipcase.
Information brochure page layout

Citizen Communication

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Our editorial design started by breaking down the technical strategy paper and "translating" it into citizen-friendly terms. The whole brochure "Target image and urban development strategy" is available here (PDF).
Booklet in slipcase

Valuable Print Product

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In addition to PDFs of all individual products, the entire product was also produced in a valuable print edition in a slipcase for display in municipal institutions and multipliers.
Digital illustrations as part of the brochure design

Illustration

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To lighten up the challenging content, we developed colorful, lively illustrations.
Digital infographics as part of the brochure design

Infographic

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To match the illustration style, we developed an extensive infographic style.
Double page infographics in the brochure layout

Visualize!

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What previously threatened to be lost in long continuous texts is now clearly and vividly presented as infographics. That, too, is part of editorial design.
Map layout of the city of Leipzig

Mapping

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Especially in matters of citizen communication and urban development, maps need to be useful and properly laid out.
Opening and closing the booklet reveals map content

Maps on Flaps

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For both brochures of INSEK 2030, we designed a wide variety of map material into a consistent visual language with recurring elements and color codes.
Color code of the brochure design

Color Code

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A variety of specialized topics are color-coded as part of the new, multi-part product.
Thumb index of the brochure

Thumb Index

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The color code is also used in the print product - as a practical thumb index.
Brochure design in process

Layout concept

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Good editorial design begins with a well thought-out layout. The concept unites all individual products of the INSEK publication.

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