Campaign "Tschüss Plastik"

• Branding
• Illustration

The lei­surely passerby enjoys looking at eye candy in the city, some of which happens to be informative. Our brightly colored, witty il­lustra­tion for the "Tschüss Plastik" (Bye Plastic) campaign is a fun eye­catcher in Leipzig's pedestrian zones that people can't help but pick up the essential infor­mation: Single-use plastic products will be banned across Europe starting this summer. The design says: This fare­well is a reason for joy, not sadness. Yay! Our thanks go to Studio BARBAR for the animation.