- Illustration
- Conception
Physiotherapist Peggy Opitz came to us with a concrete idea for maintaining her existing clientele and acquiring new customers: funny quotations from her everyday practice published as a set of postcards doubling as vouchers. We complemented the humourous text with eye-catching, full-surface illustrations so that the "want to have" effect in the end product is doubly effective. We deliberately chose an innocent illustration style as a contrast to the raunchy content of the slogans. The postcards were so well received by the patients that we immediately followed up the project with a second series and a wall calendar!