- Exhibition design
- Exhibition marketing
- Exhibition graphics
The Museum of Printing Art has been a living place of industrial culture since 1994. On four floors, 550 years of printing culture are presented on the basis of functioning machines. In the context of the national anniversary year bauhaus100, we are realizing the largest special exhibition in the museum to date: Druckkunst 1919 - The precursors of the Bauhaus in the printmaking industry. On 250m², more than 100 exhibits provide a multifaceted insight into the activities of the graphic arts trade in Leipzig at the beginning of the 1920s.
As a basic spatial idea, we adapted the principle of classic street posters as known from advertising pillars. The posters are (partially) pasted over others, with contents superimposed. In the exhibition, wall typography is overlaid by other information blocks, even from the surface into the space. In addition, a subtle overlay effect is reflected in all graphic information elements.
For the exhibition communication, we used the "Rödermädchen" motif from an old advertising brand. The "Rödermädchen" smiles at the viewer through a vignetted 1919 – as a reference to the logo of the anniversary year. The key visual was designed as a scalable system for all kinds of exhibition elements and advertising material accompanying the exhibition, which included invitation cards, flags, advertisements, and posters. We also designed the exhibition catalog, including graphic elements from the exhibition inside.
