The Museum of Printing Art has been a living place of industrial culture since 1994. On four floors, 550 years of printing culture are presented on the basis of functioning machines. In the context of the national anniversary year bauhaus100, we are realizing the largest special exhibition in the museum to date: Druckkunst 1919 - The precursors of the Bauhaus in the printmaking industry. On 250m², more than 100 exhibits provide a multifaceted insight into the activities of the graphic arts trade in Leipzig at the beginning of the 1920s.
Visual Storytelling
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In the exhibition design, we placed 100 exhibits over 250 m², embedded in a rounded look that best supported the curatorial narrative.
Basic Design Idea
As a basic spatial idea, we adapted the principle of classic street posters as known from advertising pillars. The posters are (partially) pasted over others, with contents superimposed. In the exhibition, wall typography is overlaid by other information blocks, even from the surface into the space. In addition, a subtle overlay effect is reflected in all graphic information elements.
The basic idea of the exhibition design is the overlapping of contents.
For example, exhibits and info texts overlay the wall typography.
"ungestalt. is a reliable and inspiring partner for exhibitions. The collaboration is great fun and the visual results have given the museum a good response."
Dr. Susanne Richter, Director Museum für Druckkunst Leipzig
Inspiration advertising pillar
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Inspiration for the exhibition design was the overlapping of classic street posters as known from advertising pillars.
Inspiration advertising pillar
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The space-saving classic street billboard also inspired the exhibition design.
Tight-to-tight
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This way, content elements are grouped together as closely as possible in large numbers - whether on the wall or even in the exhibition catalog.
Calm lines of sight
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To soothe the view in the large exhibition space and accommodate more content, we worked with movable walls in the interior design.
Interactive visitors
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Varied exhibition elements increase the motivation and willingness to learn of the visitors. Therefore, we have also integrated some interactive elements in this exhibition.
Exhibition Marketing and Catalog
For the exhibition communication, we used the "Rödermädchen" motif from an old advertising brand. The "Rödermädchen" smiles at the viewer through a vignetted 1919 – as a reference to the logo of the anniversary year. The key visual was designed as a scalable system for all kinds of exhibition elements and advertising material accompanying the exhibition, which included invitation cards, flags, advertisements, and posters. We also designed the exhibition catalog, including graphic elements from the exhibition inside.
Key Visual
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The smiling Rödermädchen is the central motif of the exhibition marketing.
100 years of bauhaus
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The idea behind the visual was inspired by the corporate design of the anniversary year.
Exhibition marketing
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The communication products for cross-media promotion of the exhibition ranged from classic exhibition posters to flags and (digital) ad formats.
Exhibition Catalog
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In addition to exhibition design and exhibition marketing, we also took on the creation of a high-quality, saleable exhibition catalog.
