Staging
room typography

In accordance with the new cor­po­rate design guide­lines of the museum and ta­king into account the specific charac­ter­istics of the works, we suc­cessively im­ple­mented the typo­graphic wall designs of the indi­vi­dual permanent exhi­bi­tion rooms. The typo­graphy in the Klinger Hall, for example, was staged in a time­less­ly elegant manner in order to let his works speak for them­selves and to emphasise their ever­lasting­ness. Where appropriate, how­ever, the design also in­cludes a chron­ologi­cal classi­fi­cation of the works presen­ted.

Thus, the Schlet­ter (Roman­tic) and Classi­cal Modernism col­lec­tions stand in sen­sory-aesthe­tic chro­no­lo­gi­cal order through the refined inter­play of various graphic means. Works, wall colour, lette­ring, as well as text and image quota­tions create holistic spatial ex­periences and un­der­line art-histo­rical dramatur­gies. In these pro­jects, we worked close­ly with various cura­tors of the house, graphi­cally realising their ideas ac­cor­ding to speci­fi­ca­tions and dele­ga­ting orders to the pro­ducing trades.

Since 2017, we have suppor­ted over 20 spe­cial exhi­bi­tions at the MdbK with stag­ing wall typo­graphy. The depth of collabo­ra­tion varies from pro­ject to pro­ject - from pure type­set­ting with sub­se­quent pro­duc­tion support to the coopera­tive crea­tion of work po­si­tioning and wall devel­opments with the respon­sible cura­tors. Our focus is al­ways on under­lining the conceptual state­ment of a spe­cial ex­hibi­tion through the selec­tion of adequate design means.

The photo­gra­phy exhi­bi­tion of the polari­sing Chinese artist Ren Hang was the world's first show since his sui­cide, and the first ever spe­cial exhi­bi­tion in the museum in which we were involved. To­ge­ther with the museum direc­tor Alfred Wei­din­ger, we designed wall dis­plays to re­flect the poetic-political ana­logue photo­graphs. Quotes from the artist about his work and the world, as well as compact­ly infor­ma­tive texts and aesthe­tic elements hover above or below the mysterious pic­torial motifs, gent­ly fram­ing them, recoun­ting their emo­tions.

An art museum is con­tra­dicto­ry in itself: it is a place of venerable tradi­tion and rapid mobili­ty. Due to their time limits, special exhi­bi­tions demand a lot from all those involved. Coordina­tion pro­cesses take place on short notice and often under time pressure. Here we have been and continue to be available to our clients in a re­spon­sive and flexible manner. At collec­tion pre­sen­ta­tions we have recognised: The museum works as a whole, not as the sum of its indi­vi­dual parts. The holistic view of rooms that have already been realised and the speci­fic and speci­fic detail re­quire­ments of cur­rent rooms and exhi­bits is there­fore indispens­able.