Konferenz der Visionen

On behalf of	Landesverband der Freien Theater in Sachsen e.V.
Period	2021

Corporate Identity
Design

Joining forces to strengthen the scene from within the scene - that is the goal of the new cooperation project of the state associations of the independent performing arts in Brandenburg, Saxony, Saxony-Anhalt and Thuringia. The cooperation kicks off with the Conference of Visions, to which we are giving its corporate design with strong identification. The basic design idea is the swarm: a temporary, energetic union of many individuals bundles forces and resources, is mobile and highly visible. Based on this, we implement communication products for the preparation and implementation of the conference. We are passionate about the performing arts <3

Key visual and hashtag

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Blue swarm, gaudy font, unconventional typo, rounded off with the hashtag #FreieSzeneStaerken (strengthen the independent scene). These are the components of our corporate design for the Conference of Visions.

Announcement flyer

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We design and create the entire communication of the Conference of Visions, including print products such as the announcement flyer. Of course, everything in the new corporate design.

Brochure

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We produce a brochure for the conference documentation.

Take a look and see the editorial design for yourself.

Campaign

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We developed a communication concept to make us visible inside and outside the scene. How do we say what to whom, where, when and why - while staying as cost effective as possible

Screendesign

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On the website you see the swarm and the corporate design in motion. Our screen design is naturally responsive and looks snazzy on all screen sizes!

Social media

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Part of the campaign to make the campaign visible is, of course, the use and networking of the social media channels of the actors. For this, we create the editorial plan and provide the graphics.