The special exhibition “Paul de Wit – Ein Holländer in Klein-Paris” at the Museum of Musical Instruments at GRASSI explores the life and work of music enthusiast Paul de Wit and showcases his collections. The museum asked us to develop the concept and design the exhibition. We are responsible for both the conceptual and detailed planning, as well as coordinating the production process. In addition, we have been given responsibility for the exhibition’s marketing, are designing a suitable key visual, and are producing smaller print materials such as posters and flyers.
We draw on visual elements from the historical collection and the exhibits, translating them into a modern design language. We deliberately reduce the layouts to the essentials and prioritise readability. Using the core exhibit as the central visual element, we create the basis for the key visual, which is consistently applied across all communication channels.
The exhibition space has no natural light sources and is illuminated in specific areas using LED spotlights. For this reason, we use strong accent colours, such as the yellow from the key visual. This allows us to create visual landmarks using high contrasts, ensuring that the content and the layout remain clearly visible even in low light.