Saale-Unstrut wird zum Welterbe

On behalf of	Welterbe Saale-Unstrut e.V.
Period	2013

Corporate Design
Figurative mark

High medieval buildings, delicious wines, Tuscany of the North and since 2015 UNESCO World Heritage: the Saale-Unstrut region. With the slogan World Heritage? World Heritage! the region applied for the prestigious title at the time and we developed the charming corporate design for it. It combines sacral and stately elements and already reflects the diverse, exciting history of the region in the logo. After the successful award, a World Heritage exhibition followed, for which we adapted the corporate design to information and object texts as well as accompanying advertising materials.

Logo design

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The tourist word-image brand for the Saale-Unstrut region's application for the UNESCO title.

Corporate design elements

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The portrait logo in different color variations, the royal primary color purple, the muted secondary colors and the font selection ("Amplitude" for headlines and "Fedra Serif" for texts).

Information flyer

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Our corporate design in application is shown, among other things, in the multi-page printed information flyer. All application rules and elements are clearly brought together in the Corporate Design Manual.

Inspiration: Church window

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The layout principle of the corporate design is based on the rosette, which consists of three overlapping circles. The result is a flexible, memorable design.

Application formats

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The new corporate design and layout can be flexibly derived to all possible printed and digital formats - from multi-page leaflets to roll-ups and (online) advertisements.