- Concept
- Design
LOFFT – Das Theater celebrates a quarter of a century as Leipzig's independent performing arts institution. Together we develop a visual concept with changing motifs. Humorously, we address Leipzig's culture lovers unconventionally at eye level. In doing so, we focus on people in Leipzig who have had no previous contact with the theater. The campaign is played out in the entire city – and provides a suitable time frame, such as a motif in Christmas red. We will also continue the campaign after the anniversary and develop further motifs for upcoming events.
