Catalogues are valuable elements in direct marketing because they visualise the full range of products even away from the face-to-face trade. The challenge is to convey the look and feel of a brand in 2D. We present Wagebundt's wedding ring collection in a catalogue that tells the story of "happily ever after" in a sensual and emotional manner. This was particularly well received at wedding fairs and brought our commissioning company Wagebundt many new orders.
Haptics and Appearance
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A product catalog represents the quality of a brand. If it is perceived as high quality, the product itself and the brand will also be perceived as high quality.
Emotion in 2D
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Our editorial design for the product catalog combines an emotional, elaborately staged picture story with clean white space on which the artistic rings are shown off to excellent effect.
Choice of Materials
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As exclusive as the materials of the wedding rings are, so are the materials and techniques we chose for the product catalog - paper, printing, special colors, binding.
Design Elements
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In addition to finely placed poetry, molten precious metals permeate the brochure as a design element. They underline the arts and crafts aspect, the manufactory that is Wagebundt.
