The RWS Group consists of three individual companies that communicated independently before the corporate design relaunch. Our task is to merge the brand identities of the individual companies into a consistent internal and external group communication. The main design idea of the honeycomb originates from the corporate philosophy and runs through every information unit of the new design. Since the relaunch, we have been working on the step-by-step implementation in all channels - from vehicle wraps and image brochures to the website.
Brand architecture
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The first step toward the new corporate design is the visualization of the brand family, consisting of the RWS Group, the individual companies (sub-brands) and the internal organizational units (secondary brands).
Basic design idea
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The essential design theme of the RWS Group's corporate design is the bee and the beehive. The central design element in the overall appearance is therefore the honeycomb.
House font
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Lato is a legible and modern grotesque font. Its harmonious and soft style gives it a sympathetic and human appearance. It underscores the personal and trusting brand core of the RWS Group.
Signet, Icons Claim
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Each individual company is assigned an icon in the corporate color. Other icons represent corporate values and management principles. The signet and Claim symbolize the RWS Group's mission statement.
Image brochures
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As part of the new corporate design, we developed image brochures that take into account the different target group addresses of the individual companies, but also reflect a clearly recognizable group identity.
Image brochures
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The new image brochures have a friendly, clear appearance and are very varied due to the wide range of information elements.
Corporate photography
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The imagery is part of the new corporate design of the RWS Group and reflects the corporate values. They convey closeness, humanity and competence. The focus is clearly on the human being.
Vehicle wrapping
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The uniform vehicles are an important flagship of the new brand. The vehicles wrapped in the corporate design strengthen the overall appearance and the recognition character.
