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RWS Unternehmens­gruppe

On behalf of RWS Gebäudeservice GmbH
Period 2015-21
  • Corporate Design
  • Full Service

The RWS Group consists of three individual companies that communicated independently before the corporate design relaunch. Our task is to merge the brand identities of the individual companies into a consistent internal and external group communication. The main design idea of the honeycomb originates from the corporate philosophy and runs through every information unit of the new design. Since the relaunch, we have been working on the step-by-step implementation in all channels - from vehicle wraps and image brochures to the website.

Logo design and new corporate design of RWS

Brand architecture

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The first step toward the new corporate design is the visualization of the brand family, consisting of the RWS Group, the individual companies (sub-brands) and the internal organizational units (secondary brands).
Brochure with new corporate design of RWS in triple graphic illustration

Basic design idea

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The essential design theme of the RWS Group's corporate design is the bee and the beehive. The central design element in the overall appearance is therefore the honeycomb.
An image of the Lato font, this was chosen for the corporate identity

House font

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Lato is a legible and modern grotesque font. Its harmonious and soft style gives it a sympathetic and human appearance. It underscores the personal and trusting brand core of the RWS Group.
Claim design with bee and various icons in the color style of the corporate design

Signet, Icons Claim

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Each individual company is assigned an icon in the corporate color. Other icons represent corporate values and management principles. The signet and Claim symbolize the RWS Group's mission statement.
Three image brochures in corporate design color style

Image brochures

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As part of the new corporate design, we developed image brochures that take into account the different target group addresses of the individual companies, but also reflect a clearly recognizable group identity.
various print products from RWS are on a table
Digital image of the RWS image brochure
Digital image of the RWS image brochure

Image brochures

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The new image brochures have a friendly, clear appearance and are very varied due to the wide range of information elements.
Corporate photo of a RWS employee in the style of the corporate design

Corporate photography

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The imagery is part of the new corporate design of the RWS Group and reflects the corporate values. They convey closeness, humanity and competence. The focus is clearly on the human being.
Company logo pasted on a car, designed illustrations and family photo in the style of the corporate design.

Vehicle wrapping

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The uniform vehicles are an important flagship of the new brand. The vehicles wrapped in the corporate design strengthen the overall appearance and the recognition character.

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